kellybird.ART blog
Design to Inspire
Design Philosophy Through the Lens of Colour Psychology
In the world of design, colours do more than fill spaces, they breathe life into creations, evoking emotions in ways words often cannot. Colour psychology explores how specific colours influence emotions and behaviours and should be applied in shaping the narrative of your message.
The Psychological Power of Personal Fashion
What we choose to wear each day is more than following the latest trend, it's about expressing who we are and how we feel. This expression is a form of non-verbal communication, a way of signalling to others our character, moods, profession and even our mental health.
Values, Attitudes and Lifestyle Profiles
To create successful marketing campaigns, it is essential to understand and connect with your target audience. One way to achieve this is by categorising them based on VAL (Values, Attitudes, and Lifestyles) segments. To improve your message, it is important to know the different VAL categories and explore their characteristics, motivations, and preferences. By gaining insights into these categories, you can tailor your marketing strategies to effectively engage and resonate with your target audience.
Understanding the needs of your target audience
In the world of branding and marketing, understanding the needs and desires of your target audience is crucial. Maslow’s ‘pyramid of needs’ theory suggests that individuals have a hierarchy of needs, ranging from basic physiological to higher-level needs. By aligning your branding and marketing efforts with a need, you can create powerful messages that resonate with your audience.
Billionaire David Friedberg speaks capitalism
Billionaire David Friedberg, CEO of The Production Board, appeared on BBC’s HARDtalk with Stephen Sackur to discuss the future of humanity and the role of capitalism. As someone who has thrived in the capitalist system, it's no surprise that Friedberg advocates for its merits. With Sackur, speaking on behalf of the underprivileged and challenges the inequalities inherent in capitalism.
Designing with Awareness and Inclusivity
In the world of design, it is essential to be aware of the power of semiotics and the potential impact of unconscious messages conveyed through visual communication. By incorporating the principles of semiotics into your design practice, you become more aware of the messages you are conveying to your audience. In my own practice, I mindfully avoid sexualised content, challenging the male gaze, and breaking gender stereotypes.
Understanding Maslow's Hierarchy of Needs
Maslow's Hierarchy of Needs is a psychological theory that provides a framework for understanding human motivation and the various stages of personal growth. Maslow believed that individuals are driven by a hierarchy of needs, with basic physiological needs at the foundation, leading to higher-level needs such as self-esteem and self-actualisation.