kellybird.ART blog
Design to Inspire
Coco Chanel: The Journey from Obscurity to Icon through Authenticity
In a world where hype often overshadows substance, the story of Coco Chanel stands as a testament to the enduring power of authenticity. Her journey from a modest upbringing to becoming one of the most influential fashion designers of the 20th century was paved with innovation, authenticity, and a profound understanding of women's desires.
Values, Attitudes and Lifestyle Profiles
To create successful marketing campaigns, it is essential to understand and connect with your target audience. One way to achieve this is by categorising them based on VAL (Values, Attitudes, and Lifestyles) segments. To improve your message, it is important to know the different VAL categories and explore their characteristics, motivations, and preferences. By gaining insights into these categories, you can tailor your marketing strategies to effectively engage and resonate with your target audience.
Understanding the needs of your target audience
In the world of branding and marketing, understanding the needs and desires of your target audience is crucial. Maslow’s ‘pyramid of needs’ theory suggests that individuals have a hierarchy of needs, ranging from basic physiological to higher-level needs. By aligning your branding and marketing efforts with a need, you can create powerful messages that resonate with your audience.
Designing with Awareness and Inclusivity
In the world of design, it is essential to be aware of the power of semiotics and the potential impact of unconscious messages conveyed through visual communication. By incorporating the principles of semiotics into your design practice, you become more aware of the messages you are conveying to your audience. In my own practice, I mindfully avoid sexualised content, challenging the male gaze, and breaking gender stereotypes.
Understanding Maslow's Hierarchy of Needs
Maslow's Hierarchy of Needs is a psychological theory that provides a framework for understanding human motivation and the various stages of personal growth. Maslow believed that individuals are driven by a hierarchy of needs, with basic physiological needs at the foundation, leading to higher-level needs such as self-esteem and self-actualisation.
Captivate Your Target Audience with Illustrated Branding and Marketing Material
We've all grown tired of being bombarded with internet advertisements that seem to shout for our attention. The repetitive layouts, stock-style images, and saturated colours used in these ads make it difficult to differentiate one product or service from another. Amidst this sea of visual noise, a company that invests time and creative talent into designing their marketing materials stands out. When an advertisement captures our attention, it shows that the company has taken the effort to create something unique and compelling.
The Power of Semiotics in Marketing
Semiotics, the study of signs and symbols, plays a crucial role in the world of marketing. This article explores how semiotics can be applied to understand the role of signs in shaping consumer perception and influencing buying decisions. By delving into the basics of semiotics, we can uncover valuable insights into how symbols communicate messages and create strong brand associations.