kellybird.ART blog
Design to Inspire
Designing a Book Cover for "City of Stolen Magic"
In this blog post I share my process of designing a book cover for the Penguin Book Cover Design Award (2024) for a fictional children's book titled "City of Stolen Magic,". This project is popular with Illustration and design students as it not only strengthens your portfolio but also sharpens your skills in adhering to a specific brief.
Understanding the Language of Visual Communication
Semiotics plays a significant role in understanding visual communication. A message is communicated visually with signs. By delving into the principles of semiotics, we can unlock a deeper understanding of the intricate relationship between signs and their meanings.
The Power of Semiotics in Marketing
Semiotics, the study of signs and symbols, plays a crucial role in the world of marketing. This article explores how semiotics can be applied to understand the role of signs in shaping consumer perception and influencing buying decisions. By delving into the basics of semiotics, we can uncover valuable insights into how symbols communicate messages and create strong brand associations.