kellybird.ART blog

Design to Inspire

Navigating the New AI Generated Creative Landscape
AI, Design, Business Kelly Bird AI, Design, Business Kelly Bird

Navigating the New AI Generated Creative Landscape

The advent of AI generative art has ushered in a transformative epoch in the creative industries, presenting a paradox of opportunities and challenges that merits a nuanced exploration. As an enthusiast of this burgeoning field, I find myself alternating between admiration for its capabilities and a primal instinct to view it as competition.

Read More
Designing a Book Cover for "City of Stolen Magic"

Designing a Book Cover for "City of Stolen Magic"

In this blog post I share my process of designing a book cover for the Penguin Book Cover Design Award (2024) for a fictional children's book titled "City of Stolen Magic,". This project is popular with Illustration and design students as it not only strengthens your portfolio but also sharpens your skills in adhering to a specific brief.

Read More
Design an easter campaign for ECO EGG’s Green Easter
Design Kelly Bird Design Kelly Bird

Design an easter campaign for ECO EGG’s Green Easter

The Green Easter Campaign was born out of a desire to intertwine the spirit of Easter with a message of sustainability and environmental consciousness. In this post I share the story behind my latest project, ECO EGG, and how artificial intelligence (AI) and Canva has transformed the way I conceptualise, create, and deliver my designs.

Read More
Captivate Your Target Audience with Illustrated Branding and Marketing Material
Design, Marketing, Semiotics Kelly Bird Design, Marketing, Semiotics Kelly Bird

Captivate Your Target Audience with Illustrated Branding and Marketing Material

We've all grown tired of being bombarded with internet advertisements that seem to shout for our attention. The repetitive layouts, stock-style images, and saturated colours used in these ads make it difficult to differentiate one product or service from another. Amidst this sea of visual noise, a company that invests time and creative talent into designing their marketing materials stands out. When an advertisement captures our attention, it shows that the company has taken the effort to create something unique and compelling.

Read More